AdReady Blog

The Atlanta Journal-Constitution Launches Self-Service Advertising Portal

Media company partners with AdReady to provide advertising solutions for small- to medium-sized businesses

Seattle, WA — This week, AJC Media Solutions launched a self-service advertising solution designed to help small- and medium-sized businesses easily reach customers in the Atlanta market through online display advertising. The new platform available on ajc.com is powered by Seattle-based AdReady, and will extend the multi-media company’s reach to a new segment of advertisers.

The new self-service tool is not only affordable, but also flexible and easy to use, allowing advertisers to:

  • Target a campaign to a desired metro Atlanta geography
  • Create their own custom display ads with easy-to-use templates
  • Plan individual campaigns within a specific budget
  • Easily reach a loyal and engaged audience
  • Track, manage and fine-tune campaigns online

The advertising platform allows users to choose from a wide selection of customizable ad templates and build campaigns starting at just $350 for a week.

The first phase of this advertising platform will enable advertisers to build and buy online display ads on any of the AJC’s host of Web sites, such as ajc.com and accessAtlanta.com. Later this year, this self-service tool will extend to other parts of the AJC portfolio such as print and direct mail.

Accompanying the launch is a marketing campaign that will utilize Search Engine Marketing (SEM), online display ads, direct mail and targeted e-marketing campaigns to reach these businesses.

"We’re excited to be helping the AJC broaden their base of customers by offering an online display advertising service specifically optimized for small- to medium-sized businesses. Advertisers will be surprised to learn that, like search advertising, AJC’s self-service solution is very easy and cost-effective. They can quickly build a branded banner ad, place it in front of target customers and measure success with performance reports," said Aaron Finn, President and CEO, AdReady.

Launched earlier this year, AJC Media Solutions was created to deliver the AJC’s advertising and marketing capabilities to advertisers. To learn more about advertising opportunities with AJC Media Solutions, including this self-service tool, you can visit YourAudienceDelivered.com.

About The Atlanta Journal-Constitution
The Atlanta Journal-Constitution is the leading source—both in print and online—of news, information and advertising for metropolitan Atlanta, reaching a total print and online audience of nearly 2.2 million people each week. Every month, nearly 2.3 million unique visitors access the newspaper’s Web sites, including ajc.com and accessAtlanta.com. The Atlanta Journal-Constitution is part of Cox Media Group, a publishing, digital media and broadcasting subsidiary of Atlanta-based Cox Enterprises.

About AJC Media Solutions
An extension of the AJC, AJC Media Solutions is Atlanta’s most complete regional resource for advertising success, with digital, print and direct marketing resources. In addition, AJC Media Solutions offers consultative insights to help advertisers find the right combination of reach, frequency and cost-effectiveness, optimizing media buying and advertising strategy for greater results.

About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build effective online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return-on-marketing. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit adready.com.

Media Contacts:
Jennifer Morrow
Atlanta Journal-Constitution
[email protected]
404-526-5816

Contacts:
Jonah-Kai Hancock
AdReady
206-792-5184
[email protected]