AdReady Blog

Measuring Your Display Ad Campaign’s Success, and Why You Are Likely Doing it Wrong

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  • Category: Blog

There are two ways of evaluating online display campaign success. The traditional and highly prevalent way involves launching a standard Display Ad or “audience acquisition” campaign and judging it solely on how closely it has met action-oriented goals (such as CPA, CPM, CPC, etc.), ultimately deeming it either a ‘success’ or a ‘failure’ based on […]

AdReady Tip of the Month: Add Retargeting to your Display Ad mix

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  • Posted by admin
  • Category: Blog

Industry experts estimate that only 1 – 2% of site visitors convert to customers. That means over 98% of your site’s visitors simply walk away. Re-targeting (also called “behavioral re-targeting”) is a way to reach those visitors—and it’s the cheapest way to improve conversions over time. For example, AdReady can help you tailor a re-targeted […]