AdReady Blog

New Site Targeting Options Ready for Use

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  • Category: Blog

AdReady is proud to announce a new product feature! As part of our endeavor to make display advertising simple and accessible for any sized business and any sized budget, we are on a continuous mission to expand the reach available within our platform. To uphold this mission, we have built an additional site targeting option […]

Measuring Your Display Ad Campaign’s Success, and Why You Are Likely Doing it Wrong

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  • Category: Blog

There are two ways of evaluating online display campaign success. The traditional and highly prevalent way involves launching a standard Display Ad or “audience acquisition” campaign and judging it solely on how closely it has met action-oriented goals (such as CPA, CPM, CPC, etc.), ultimately deeming it either a ‘success’ or a ‘failure’ based on […]

AMEX OPEN Partners with AdReady

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  • Category: Blog

Today, we announced that AdReady was selected by American Express OPEN to power its new AdManager solution. With AdManager (www.admanager.com), the millions of American Express OPEN small- and medium-sized business customers across the United States can now take advantage of our powerful, easy-to-use solution to do their display advertising. American Express’ selection of AdReady as […]

AdReady Partner Summit Day 1

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  • Category: Blog

AdReady Partner Summit Day 1 If I had to pick one word to sum up yesterday, day one of our Partner Summit, it would be: rewarding. It was so great to finally share AdReady Version 3 with our customers and partners — something we’ve poured a lot of blood, sweat and tears into creating. The […]

AdReady Partner Summit Comes at a Perfect Time

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  • Category: Blog

In an earlier post, “New Funding, Better Technology and ROI-centric Solutions” , we talked about the incredible impact cash and technology advancements are having on the display market. As we prepare to hold our first ever partner conference, we keep running into even more encouraging facts about the display market, proving display is not a […]

New Funding, Better Technology and ROI-centric Solutions Fuel Display Market Growth

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  • Category: Blog

New Funding, Better Technology and ROI-centric Solutions Fuel Display Market Growth Several new market developments have confirmed display is back and better than ever. The first sign of growth comes from the funding side. Tens of millions of VC dollars have recently been invested in display advertising companies. Some noteworthy announcements, recently covered by AdWeek […]

Another DPAC Online Advertising Award for Our Mantel

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  • Category: Blog

Readers of the AdReady blog might remember that we were up for a DPAC award. Guess what: we won! And just when we thought we couldn’t be happier with our achievements in 2009. Last week, the Digital Publishing and Advertising Conference named AdReady’s platform the “Best Ad Delivery Platform Innovation” of the year. Check out […]