AdReady Blog

End of Story: Science Says Display Ads Consistently Work Well

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We’ve all heard the display nay-sayers…”customers don’t look at banners…they’re a waste of money.” In late 2010, the OPA used science to prove these folks wrong once and for all. The association’s report showed that computer users not only look at ads, but often respond to them with favorable emotionBest Ad Delivery Platform Innovation.”