Full Funnel Media Planning & Buying
The AdReady Platform allows for efficient and effective media planning and buying. AdReady delivers cross-device media-buying strategies by tapping into every media source available. Account Managers can easily test multiple networks and media sources in real-time and make quick optimizations to allocate dollars where you are seeing the most conversions.
Programmatic Media Buying
AdReady is plugged into every major ad network and exchange in order to offer real-time bidding (RTB) capabilities.
AdReady has access to private marketplaces across verticals with parent company CPXi, allowing for direct one-to-one relationships with thousands of publishers for guaranteed inventory.
Direct to Publisher Relationships
Leverage AdReady’s media buying team to negotiate direct-to-publisher campaign executions.
MEDIA PLANNING: Single Point of Entry
MEDIA BUYING: Automation & Shared Intelligence
A media plan is generated based on campaign goals across multiple campaign types and media sources with recommended bids and budgets.
Content-Focused Campaign Criteria
- Content Categories
Audience-Focused Campaign Criteria
- Behavioral Audiences
- Retargeting Pixels
Additional Campaign Criteria
- Geographic Areas
- Media Sources
- Pricing Types