AdReady Blog

Online Marketing Strategies Conference

Earlier this month our team was in Miami to attend and sponsor Eye For Travel’s Online Marketing Strategies 2015. The conference featured a full schedule of presentations about retargeting, engagement, apps, best practices and more. During our time at the conference, the team met with different travel marketers to explain the benefits the travel industry can achieve using our programmatic creative platform.

On the second day of the conference Jonathan Slavin, CPXi CRO, took the stage with long-time AdReady client, Angela Bostick, Associate Dean of Marketing for Emory University. The two discussed the ease of the platform as well as the benefits of programmatic creative. Travel marketers can leverage programmatic creative to achieve timeliness and relevance, reduce creative costs to increase ROI, as well as enable quick, scalable building and testing of creative. Angela was able to share her personal experience, highlighting just how easy the platform is to use, and also answered questions from the audience.

In all, the event was a success. We made a lot of great connections and look forward to the next Eye For Travel conference.

Here is a teaser video from the event, featuring Jonathan Slavin:

 

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