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One Keyword, 909 Advertisers

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One Keyword, 909 Advertisers

Rob Garner’s article today titled One Keyword, 909 Advertisers is a perfect example of the demand and liquidity in the search market that has been driving so much of its growth.

If the display market had this type of liquidity, just think about how different things would be:

  • Users would VALUE banner ads
  • Publishers would EARN more sustainable rates
  • Advertisers would find scalable SUCCESS

Eventually, this has to happen to display and our current economy will make it easier than ever to accomplish. We all just need to be pulling on the same oars: standardization, unrestricted access, and realistic pricing expectations.

Posted by Aaron Finn on Feb 11, 2009   |   Tweet This |   Email This