New Destinations for Online Marketing
By Taylor Hall, Marketing Operations Manager, CPXi
Last week, the Simplixity team and I traveled to Miami, FL to attend the Eye for Travel Online Marketing Summit, where some 200 digital marketers gathered to get a first hand look at some travel marketing trends and learn from other major travel brands about what strategies have been most successful and how to integrate them into their branding initiatives.
SVP and GM of Simplixity, Aaron Finn, presented a case study on Alaska Airlines during a session titled, “Maximizing ROI: Smart Investments for Travel Marketers in 2014”. Simplixity leverages the AdReady platform to help the airline giant quickly and easily set up hundreds of localized ads in a wide variety of sizes and formats. By using the AdReady platform, the airline’s campaigns generated a high ROI with increased CPM, CPA and Return On Ad Spend (ROAS).
This conversation presented the travel marketers with a cutting edge solution that their brands were looking for at the conference. The travel vertical is a unique arena that requires a seamless digital experience for consumers within an increasingly confusing digital landscape, Simplixity was able to speak to the pains that the markers were experiencing and provide them with a simple solution.
This one of the first vertical events that I have attended and I thoroughly enjoyed the flow of conversation, the attendees’ eagerness to learn and, of course, the networking. I look forward to seeing what Eye for Travel will have in store at their upcoming TDS North America Summit, in NYC this September.
Here are a few pictures from the event: