AdReady Blog

NaturalPath Media Launches AdGuru, the First Self-Service Ad Platform…

New Service Will Help Cultivate Growth in Sustainability and Healthy Products

San Francisco, CA and Seattle, WANaturalPath Media announced their launch of AdGuru™, the first self-service display advertising platform for the sustainability and healthy lifestyle verticals. Powered by AdReady, AdGuru will provide green and natural health advertisers an easy, end-to-end solution for creating and managing their display ad campaigns within NaturalPath Media’s network of over 80 leading sustainability and healthy lifestyle websites.

"The AdReady platform gives advertisers an effective vehicle for targeting green and healthy lifestyle enthusiasts," said Richard Rocca, Senior Vice President of Sales & Business Development for NaturalPath Media. "This self-service solution will help grow the sustainable and healthy lifestyle categories by giving new and emerging brands an easy, effective way to capitalize on the dramatic increase in consumer demand for green and healthy products and services."

The AdGuru self-service solution allows advertisers to create banner advertisements from over 600 customizable and market-tested templates or upload their own creative. Advertisers will also be able to target their ads based on geography and to NaturalPath Media’s custom channels, including Eco-Tech, Health & Wellness, Moms & Family, Lifestyle, Home & Garden, Sustainability and Eating Well. Advertisers will also be able to set daily budgets for their campaign, run real-time campaign reports and optimize based on ad performance. The AdGuru platform is targeted at advertisers with budgets under $10,000.

"Building online awareness for our conflict-free diamond jewelry is a huge priority for our company," said Beth Gerstein, co-CEO of Brilliant Earth. "NaturalPath Media’s AdGuru platform will provide us a solution to reach conscious consumers that works within our budget and gives us the control we need to ensure we’re maximizing that budget."

"We’re excited that the AdReady platform will enable an expanded universe of advertisers to market their products and services to NaturalPath Media’s 12 million influencers," said Mark Feldman, AdReady’s Senior Vice President of Sales & Business Development.

About NaturalPath Media
With over 80 publishers and a combined reach of over 12 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle vertical markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers through its network of online publishers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as DrWeil.com, Grist.org, EcoGeek.org, YogaJournal.com, Mongabay.com, Wellness.com and ZenHabits.net and selects the best of green and healthy living content on NaturalPath.com, its publisher network hub. For more information about NaturalPath Media, please visit: Naturalpathmedia.com.

About AdReady
AdReady, Inc. was founded in 2006 by a team of Internet veterans to transform the way businesses advertise online. As the first online self-service display ad solution, AdReady enables marketers, of any size, to design and deploy online display ads based on industry best practices. Marketers have access to AdReady’s data-rich library of original ad themes, real-time ad customization tools, an intuitive Web-based interface and detailed reporting on all performance aspects of their advertising campaigns. Headquartered in Seattle, AdReady is backed by Bain Capital Ventures, Khosla Ventures and Madrona Venture Group. www.adready.com.

AdReady is a trademark of AdReady, Inc. and is registered in the U.S.

Contact:
For NaturalPath Media:
Jim Van Huysse
415-495-6475
[email protected]

For AdReady:
Justin Baker
206-792-5184
[email protected]