AdReady Blog

Why 2016 is NOT the Year of Cross-Device Advertising

Only one month in and 2016 already feels like the Year of Everything: social, display, ad-blocking, etc. For Mike Juhas, Senior Director of Sales for AdReady, this is no surprise. “Contrary to popular myth, in our industry the ‘new hot thing’ doesn’t just blow into town, get huge and then disappear. The best ‘next new things’ start […]

I Got 99 Problems But A Pitch Ain’t One

Breaking through the clutter is a major challenge in digital. Hundreds of players compete in the ad tech industry and many of them have overlapping products and services. Companies, understandably, have a huge issue differentiating themselves from competitors. A quality pitch is a great way to help your company stand out from the competition, but […]

Performance and Brand: More Alike Than You Think

Industry experts present a dichotomy: either you’re a direct (performance) marketer or a brand advertiser. With new and better measurement tools allowing brand to become more efficient, critics view performance marketing as in competition with brand. The truth is, the two work in tandem. And as they evolve, brand and performance actually start to shape each other. […]