AdReady Blog

AdReady Named B2B Marketer Award Finalist

AdReady announced today that it has been named as a Finalist for Best Infographic in The B2B Marketer Awards. The Awards honor achievement in business-to-business (B2B) marketing by recognizing the organizations and individuals that produced the most impressive work of the previous calendar year, as evaluated by their peers. The Finalists serve as inspirational leaders within the B2B […]

CPXi Division Acquires Integral AdScience Certification

AdReady works hard with advertisers to guarantee that their ads get viewed. We believe that guaranteed viewability ensures quality placement on top sites, and with AdReady, clients only pay for ads that were actually seen. bRealTime, another division of CPXi, also holds viewability in high esteem. Recently, the division was recognized as an Integral Ad […]

AdReady Partners with HitPath to Provide Real-Time Performance Tracking

Previously posted on thepixelwire.com. Digital media company CPXi leverages the HitPath platform to create customized solutions enabling the growth of both the company’s performance based offerings: media management division, AdReady, and standalone affiliate network, Affiture. AdReady needed effective, reliable performance feedback in order to provide customers with the best service and increase profits. The AdReady […]

AdReady Customer Testimonials

AdReady provides best-in-class programmatic technology and managed media services to brands, agencies and performance marketers. Our clients are able to drive efficient and effective digital ad campaigns across all available channels. But don’t let us tell you – let them speak for themselves!   “My clients were continually asking to roll more of the media […]

Audience Targeting Coming From A Neighborhood Store Near You

Dentists, dry cleaners and other local business owners want the same search and ad targeting platforms as national brands and retailers, but can’t reach that goal due to complicated systems and lack of technology. … The first stage becomes developing easy to use online display ad tools, allowing small businesses to access inventory and build […]

Attribution Challenges Business Objectives

Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search marketers this year. This requires significant data, technology and support from c-level executives across all business units in the organization to become successful. Structural changes […]

How Online Advertising Can Make Political Ads More Effective

AdReady’s Randy Wootton explains what the web can offer in an election year that TV can’t. ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still […]