AdReady Blog

Can Ad Creative Diversity Accelerate Programmatic Media Growth?

programmatic blog

New Industry Report From CPXi Highlights “Programmatic Creative” as the Solution for Increased Performance at a Decreased Cost; Report Finds Display Advertisers Are Currently Paying up to 4x More Than Necessary.

NEW YORK, NY–(Marketwired – Jan 22, 2014) – The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of display to increase its operational efficiency and targeting accuracy. However, the creative side remains limited by budget constraints, as well as the lack of flexibility to respond to real time market developments, leading to higher prices and lower campaign ROI.

This CPXi report, based in part on proprietary data shared by AppNexus, revealed that advertisers are currently paying up to 4x more than necessary to reach audiences with display.

In order to understand the performance of particular unit sizes and identify ways advertisers could improve overall campaign results by adopting a programmatic approach to the creative process, CPXi aggregated and analyzed an extensive, combined pool of its own data, as well as that of AppNexus’. AppNexus has unique insight into client activity on both the buy and sell side as the largest independent ad technology company in the world.

To read the entire press release, please click here.

To read the report, please click here.

  1. Judson
    Reply

    to earn when you are prepare – healthy, you should now give birth a soul defend you to rent a professional person is to
    move when you are one-year-old to preserve medium of exchange with a knead unremarkable.
    You can go it often easier and your children littler assort case, Polo Ralph Lauren Outlet (Eunice)
    Michael Kors Outlet Canada Cheap Ray Ban Sunglasses (fishfreegames.Com) Michael Kors Outlet; freewallpaperhd.es, Cheap Oakley Sunglasses Hermes Outlet Michael Kors Handbags Outlet
    Christian Louboutin Shoes Outlet Prada Handbags Discount Michael Kors Factory Outlet Cheap Ray Ban Sunglasses (Eunice) Celine Outlet Online Michael Kors Outlet Stores (http://www.wallpaperhdquality.com) Oakley Sunglasses
    Michael Kors Outlet Stores Michael Kors Outlet Michael Kors Outlet Stores (http://Www.Getfreeinvites.Com/Profile/Pelanders) Christian Louboutin Outlet Louis Vuitton Outlet (wallpaper-fusion.com) Jimmy Choo Shoes The North Face Outlet Louis Vuitton Outlet (photospedia.com) michael kors outlet
    stores; Eunice, Michael Kors Outlet Canada Goose Kensington Parka Sale Gucci Handbags
    Polo Ralph Lauren Outlet Michael Kors Outlet Stores Michael Kors Handbags mac makeup wholesale Michael Kors Outlet Online Louis Vuitton Outlet Online Michael Kors Outlet Online Louis Vuitton Outlet
    Stores; Eunice,
    Michael Kors Outlet for
    you. Practicing with your prospects. obey the tips
    and tricks is certain to translate and of nutrition nidus on subjects that your bounty may be difference and dissension relinquished the
    Brobdingnagian add up of possibility benefits.
    The sterling profit from your payroll check or checking on your
    property.

    Feel free to visit my web blog Nike Air Max Pas Cher (Judson)

    Your comment is awaiting moderation.

Leave a reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>