AdReady Blog

Utilizing Digital Advertising for Sports Sponsorships

Intersport Activation Summit: Utilizing Digital Advertising for Sports Sponsorships By: Chris Shreeve, Account Executive   I had the privilege of attending the Intersport Activation Summit at the classy Ritz-Carlton Hotel in San Francisco and it did not disappoint. The attendee list included dozens of professional sports organizations from all of the top leagues, as well […]

CPXi Officially Certified Under IAB QAG 2.0

The Interactive Advertising Bureau (IAB) announced via a press release today that CPXi and 28 other companies are officially certified under the IAB Quality Assurance Guidlines (QAG) 2.0. These revised guidelines, released in July 2013, are part of the industry’s efforts to increase brand safety and transparency in the digital ad landscape. Mike Zaneis, Executive Vice President and General […]

Programmatic Creative Roadshow Stops in NYC

On April 17, 2014, CPXi President Jeff Hirsch, along with valued client, Angela Bostick of Emory University, presented at the first ever AppNexus Partner Series in New York City. Hirsch and Bostick were joined on stage by Arun Mani, VP of Sales at Appnexus.  The trio discussed the benefits of using programmatic creative, a non-traditional […]

What’s Your Favorite Feature Of The AdReady Platform?

Our team shares their favorite features of our programmatic creative platform:   Chris Landreth, Director of Strategic Accounts “My favorite feature is the automated macro insertion tool for third party ad tags.  This is a great timesaver for account managers allowing them to seamlessly and efficiently upload their client’s ad tags without having to remember […]

Programmatic Road Show Comes To NYC!

Hot off their packed AdTech session, CPXi President, Jeff Hirsch, and Angela Lee-Bostick, Associate Dean of Marketing and Communications, Emory University, bring their Programmatic Creative Roadshow to the East Coast! The industry is buzzing about programmatic creative and now is your chance to hear first-hand, the benefits of utilizing the technology. The duo will join Arun Mani, Vice […]

CPXi Empowers Emory University to Leverage Non-Standard Display Opportunities

Jeff Hirsch of CPXi and Angela Bostick of Emory University to Discuss Importance of Programmatic Creative in Digital Media at Ad:tech San Francisco NEW YORK, NY–(Marketwired – Mar 24, 2014) – Global digital media holding company CPXi, in conjunction with Emory University, shared today how programmatic creative has helped improve campaign performance of Emory’s Goizueta Business School MBA program […]

Can Ad Creative Diversity Accelerate Programmatic Media Growth?

New Industry Report From CPXi Highlights “Programmatic Creative” as the Solution for Increased Performance at a Decreased Cost; Report Finds Display Advertisers Are Currently Paying up to 4x More Than Necessary. NEW YORK, NY–(Marketwired – Jan 22, 2014) – The results of an in-depth special report examining the critical need for an automated solution to the […]

Meet the AdReady Team – Part 2

A few weeks ago we introduced part of our team, now meet the rest! Jessica Dolence, Lead Designer I moved to Seattle shortly after graduating from the Herberger Institute for Design and the Arts at Arizona State where I received a BFA in Intermedia.  My mini Dachshund and I love living in the PNW and […]

Meet the AdReady Team – Part 1

Meet our team: Aaron Finn, Senior Vice President I am one of the co-founders of AdReady and very excited to be joining the CPXi team. Prior to founding AdReady in 2006 I managed Classmates.com’s online marketing programs. I currently live in the Midwest, Iowa to be exact, with my wife and 4 children and commute […]