AdReady Blog

Performance and Brand: More Alike Than You Think

Industry experts present a dichotomy: either you’re a direct (performance) marketer or a brand advertiser. With new and better measurement tools allowing brand to become more efficient, critics view performance marketing as in competition with brand. The truth is, the two work in tandem. And as they evolve, brand and performance actually start to shape each other. […]

AdReady, Finalist for Digiday Signal Awards

AdReady is excited to announce that it has been named a Finalist for the Digiday Signal Awards. The Digiday Signal Awards recognize tech providers that simplify the marketing process and honor the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. Judges from the biggest brands, […]

Throwback: A Look at Online Marketing Strategies Summit

It’s Throwback Thursday – the perfect time to look back at AdReady’s trip to Miami! From June 2-4, the AdReady team stayed in Florida to attend Eye For Travel’s Online Marketing Strategies Summit. Here are some picture of the AdReady team in action:     Stay tuned for more event postings. In the mean time, be sure […]

Affiliate Summit East 2015

Affiliate Summit East 2015 (ASE) took place August 2-4, 2015 at the New York Marriott Marquis in New York, NY. The conference was a chance for affiliates, merchants and vendors to network and gain insight into the industry’s latest trends. ASE is always one of the most anticipated events of the year – and this year was no […]

Online Marketing Strategies Conference

Earlier this month our team was in Miami to attend and sponsor Eye For Travel’s Online Marketing Strategies 2015. The conference featured a full schedule of presentations about retargeting, engagement, apps, best practices and more. During our time at the conference, the team met with different travel marketers to explain the benefits the travel industry can […]

CPXi Merges Performance Media & Agency/Brand Divisions Under AdReady Banner

New York, NY (May 4, 2015) – Digital media holding company, CPXi, has consolidated two of its stand alone divisions into one larger division with more diverse offerings. The performance business, previously operating under the name CCDR Media, will now be merged with the AdReady platform and media division. The inter-company merger was motivated by a desire […]

AdReady Releases Programmatic Direct Primer, Preparing Advertisers to Better Leverage This $8.4 Billion Market

Report Provides Advertisers of All Sizes With a Practical, Easy-to-Apply Guide for Combining the Efficiency of Automation with the Quality of Direct Deals NEW YORK, NY–(Marketwired – March 25, 2015) Digital media holding company CPXi today announced the availability of a primer from their AdReady division entitled, “Programmatic Direct: A Six-Step Guide to Efficiency Through […]