AdReady Blog

How to be Problem Solvers, not Product Sellers

Johanna Pesso is the VP of Product at CPXi, of which AdReady is a division. In this article posted on Talking New Media, she discusses the four steps salespeople can take to become problem solvers. Walking down the exhibit halls of an ad tech trade show can feel like navigating a densely populated bazaar, with hundreds […]

Online Marketing Strategies Conference

Earlier this month our team was in Miami to attend and sponsor Eye For Travel’s Online Marketing Strategies 2015. The conference featured a full schedule of presentations about retargeting, engagement, apps, best practices and more. During our time at the conference, the team met with different travel marketers to explain the benefits the travel industry can […]

CPXi Merges Performance Media & Agency/Brand Divisions Under AdReady Banner

New York, NY (May 4, 2015) – Digital media holding company, CPXi, has consolidated two of its stand alone divisions into one larger division with more diverse offerings. The performance business, previously operating under the name CCDR Media, will now be merged with the AdReady platform and media division. The inter-company merger was motivated by a desire […]

AdReady Releases Programmatic Direct Primer, Preparing Advertisers to Better Leverage This $8.4 Billion Market

Report Provides Advertisers of All Sizes With a Practical, Easy-to-Apply Guide for Combining the Efficiency of Automation with the Quality of Direct Deals NEW YORK, NY–(Marketwired – March 25, 2015) Digital media holding company CPXi today announced the availability of a primer from their AdReady division entitled, “Programmatic Direct: A Six-Step Guide to Efficiency Through […]

Release: CCDR Media Launches Click-to-Call Product

CCDR Media Launches Click-to-Call Product, Bullish on “Beyond the Click Performance” as Evolving Direct Response Metric CPXi Division Selects Leading Call Intelligence Company, Invoca, as Attribution Platform NEW YORK, NY–(Marketwired – Mar 10, 2015) –  CCDR Media, the cross-channel direct response division of digital media holding company, CPXi, announced today the official launch of its Click-to-Call […]

Teaching the Future of Digital to Educators

Teaching the Future of Digital to Educators By: Angela Bostick, Associate Dean of Marketing & Communications, Emory Goizueta Business School I recently had the privilege of presenting at the American Marketing Association’s Symposium for the Marketing of Higher Education in Austin about the ongoing digital marketing success we have seen with the team at CPXi […]

Angela Bostick Shares Case Study Utilizing Programmatic Creative

Last week our team was in Austin, Texas for the American Marketing Associations’s Symposium for the Marketing of Higher Education. This was a special event for us as one our top clients presented their success of utilizing our  programmatic creative platform. Angela Bostick, associate dean of marketing and communications for Emory University’s Goizueta Business School, shared a case study […]

Meet Rachel Goodman, Account Executive

Rachel Goodman, Account Executive I am from right outside Philadelphia (the Lower Merion area- home of Kobe Bryant), and graduated from Indiana University with a degree in Telecommunications. I absolutely love traveling, and am pretty much obsessed with the beach and hot weather. I am always down for an adventure and love a good Sunday […]