AdReady Blog

CPXi Merges Performance Media & Agency/Brand Divisions Under AdReady Banner

New York, NY (May 4, 2015) – Digital media holding company, CPXi, has consolidated two of its stand alone divisions into one larger division with more diverse offerings. The performance business, previously operating under the name CCDR Media, will now be merged with the AdReady platform and media division. The inter-company merger was motivated by a desire […]

AdReady Releases Programmatic Direct Primer, Preparing Advertisers to Better Leverage This $8.4 Billion Market

Report Provides Advertisers of All Sizes With a Practical, Easy-to-Apply Guide for Combining the Efficiency of Automation with the Quality of Direct Deals NEW YORK, NY–(Marketwired – March 25, 2015) Digital media holding company CPXi today announced the availability of a primer from their AdReady division entitled, “Programmatic Direct: A Six-Step Guide to Efficiency Through […]

Release: CCDR Media Launches Click-to-Call Product

CCDR Media Launches Click-to-Call Product, Bullish on “Beyond the Click Performance” as Evolving Direct Response Metric CPXi Division Selects Leading Call Intelligence Company, Invoca, as Attribution Platform NEW YORK, NY–(Marketwired – Mar 10, 2015) –  CCDR Media, the cross-channel direct response division of digital media holding company, CPXi, announced today the official launch of its Click-to-Call […]

Teaching the Future of Digital to Educators

Teaching the Future of Digital to Educators By: Angela Bostick, Associate Dean of Marketing & Communications, Emory Goizueta Business School I recently had the privilege of presenting at the American Marketing Association’s Symposium for the Marketing of Higher Education in Austin about the ongoing digital marketing success we have seen with the team at CPXi […]

Angela Bostick Shares Case Study Utilizing Programmatic Creative

Last week our team was in Austin, Texas for the American Marketing Associations’s Symposium for the Marketing of Higher Education. This was a special event for us as one our top clients presented their success of utilizing our  programmatic creative platform. Angela Bostick, associate dean of marketing and communications for Emory University’s Goizueta Business School, shared a case study […]

Meet Rachel Goodman, Account Executive

Rachel Goodman, Account Executive I am from right outside Philadelphia (the Lower Merion area- home of Kobe Bryant), and graduated from Indiana University with a degree in Telecommunications. I absolutely love traveling, and am pretty much obsessed with the beach and hot weather. I am always down for an adventure and love a good Sunday […]

New From Our Creative Department

Our creative team is always working on new iterations of our logo and branding. What do you think of this new AdReady piece our Director of Creative Services put together? Stay up to date with all AdReady news by following along on Twitter!

Year One as Part of the CPXi Family

Year One as Part of the CPXi Family By: Nick Sours, Account Executive     It has been just about a year since AdReady was formally acquired by CPXi. A lot has changed, but many of the important characteristics of the office remain intact. Since I started at AdReady as an intern, the office has […]

Meet Zabrina Janda, Associate Account Manager

Zabrina Janda, Associate Account Manager I was born and raised in sunny California and moved out to NYC a few weeks ago as a new adventure. Being new to the city, I am still in awe of its inspiring energy and absolutely amazing restaurants (sorry LA, there’s no competition). I graduated in Business Management and […]