AdReady Blog

Throwback: A Look at Online Marketing Strategies Summit

It’s Throwback Thursday – the perfect time to look back at AdReady’s trip to Miami! From June 2-4, the AdReady team stayed in Florida to attend Eye For Travel’s Online Marketing Strategies Summit. Here are some picture of the AdReady team in action:     Stay tuned for more event postings. In the mean time, be sure […]

Affiliate Summit East 2015

Affiliate Summit East 2015 (ASE) took place August 2-4, 2015 at the New York Marriott Marquis in New York, NY. The conference was a chance for affiliates, merchants and vendors to network and gain insight into the industry’s latest trends. ASE is always one of the most anticipated events of the year – and this year was no […]

How to be Problem Solvers, not Product Sellers

Johanna Pesso is the VP of Product at CPXi, of which AdReady is a division. In this article posted on Talking New Media, she discusses the four steps salespeople can take to become problem solvers. Walking down the exhibit halls of an ad tech trade show can feel like navigating a densely populated bazaar, with hundreds […]

Online Marketing Strategies Conference

Earlier this month our team was in Miami to attend and sponsor Eye For Travel’s Online Marketing Strategies 2015. The conference featured a full schedule of presentations about retargeting, engagement, apps, best practices and more. During our time at the conference, the team met with different travel marketers to explain the benefits the travel industry can […]

CPXi Merges Performance Media & Agency/Brand Divisions Under AdReady Banner

New York, NY (May 4, 2015) – Digital media holding company, CPXi, has consolidated two of its stand alone divisions into one larger division with more diverse offerings. The performance business, previously operating under the name CCDR Media, will now be merged with the AdReady platform and media division. The inter-company merger was motivated by a desire […]

AdReady Releases Programmatic Direct Primer, Preparing Advertisers to Better Leverage This $8.4 Billion Market

Report Provides Advertisers of All Sizes With a Practical, Easy-to-Apply Guide for Combining the Efficiency of Automation with the Quality of Direct Deals NEW YORK, NY–(Marketwired – March 25, 2015) Digital media holding company CPXi today announced the availability of a primer from their AdReady division entitled, “Programmatic Direct: A Six-Step Guide to Efficiency Through […]

Release: CCDR Media Launches Click-to-Call Product

CCDR Media Launches Click-to-Call Product, Bullish on “Beyond the Click Performance” as Evolving Direct Response Metric CPXi Division Selects Leading Call Intelligence Company, Invoca, as Attribution Platform NEW YORK, NY–(Marketwired – Mar 10, 2015) –  CCDR Media, the cross-channel direct response division of digital media holding company, CPXi, announced today the official launch of its Click-to-Call […]