AdReady Blog

Industry News for February 8th

If you’d like to read the full articles, click the links below: What a $5 million Super Bowl ad can buy you in digital media Google Report 17% Increase in Ad Revenue, But Fail to Break Out Programmatic L’Oreal USA Looks to Develop Own Programmatic Trading Desk With a bet on a platform strategy, BuzzFeed […]

Don’t Miss Us at ASE 2016!

From January 10 -12th, the AdReady and Affiture teams went to Las Vegas for Affiliate Summit West (ASW). Our representatives had a great time talking to affiliates and educating the event attendees on our various products and services. Take a look at a few shots of our team in action.   If you missed us […]

Why 2016 is NOT the Year of Cross-Device Advertising

Only one month in and 2016 already feels like the Year of Everything: social, display, ad-blocking, etc. For Mike Juhas, Senior Director of Sales for AdReady, this is no surprise. “Contrary to popular myth, in our industry the ‘new hot thing’ doesn’t just blow into town, get huge and then disappear. The best ‘next new things’ start […]

IAB Annual Leadership Conference 2016

Although we weren’t able to make it out to California because of the winter storm, the IAB Annual Leadership Meeting was in full swing this week. From January 24-26, industry leaders met in Palm Desert to discuss the most pressing topics in the interactive advertising and marketing industry. Interactive advertising is now a $50 billion dollar […]

CPXi Division Acquires Integral AdScience Certification

AdReady works hard with advertisers to guarantee that their ads get viewed. We believe that guaranteed viewability ensures quality placement on top sites, and with AdReady, clients only pay for ads that were actually seen. bRealTime, another division of CPXi, also holds viewability in high esteem. Recently, the division was recognized as an Integral Ad […]

Get AdReady for SXSW 2016!

South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas. This year, representatives from CPXi and its divisions will be attending the festivities.   If you’ll be down in Texas during between March 11-20th, we’d love to meet up with you! […]

AdReady Partners with HitPath to Provide Real-Time Performance Tracking

Previously posted on Digital media company CPXi leverages the HitPath platform to create customized solutions enabling the growth of both the company’s performance based offerings: media management division, AdReady, and standalone affiliate network, Affiture. AdReady needed effective, reliable performance feedback in order to provide customers with the best service and increase profits. The AdReady […]