AdReady Blog

CPXi Acquires AdReady

CPXi Rounds Out Media Offerings with Addition of Leading Self-Serve Programmatic Creative Platform New York—October 1, 2013—Global digital media holding company CPXi (formerly CPX Interactive) has acquired Seattle-based AdReady, whose programmatic creative platform has been used by over 8,000 customers running over 500,000 ads. The acquisition brings CPXi one step closer to top global brands […]

Aaron Finn, AdReady Founder, Returns to Take the Helm

Online Advertising Veteran Rejoins Solid Technical Team to Build on Business Success and Continue to Drive Profitable Company SEATTLE, WA — Dec. 19, 2012 — AdReady (www.adready.com), the leader in scalable online display advertising, announced today that Aaron Finn, the co-founder and current Chairman of the Board, is returning to his role of CEO to […]

New Site Targeting Options Ready for Use

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AdReady is proud to announce a new product feature! As part of our endeavor to make display advertising simple and accessible for any sized business and any sized budget, we are on a continuous mission to expand the reach available within our platform. To uphold this mission, we have built an additional site targeting option […]

AdReady – Making Mobile As Easy As Display

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AdReady’s display advertising solutions have always made it extremely easy for countless advertisers to maximize the return for their online advertising dollar. With the large uptick in mobile-specific websites and experiences, as well as the sheer growth of smart-phone and tablet usage, the need to extend AdReady’s solutions to make mobile advertising just as easy […]

AdReady Secures Funding, Re-signs Key Customers

Seattle, WA – June 20, 2012 – AdReady, the leading turnkey platform for managing digital display advertising, today announced that it has secured $500K in a funding round led by Madrona Venture Group. In addition to the new funding, the company announced that it has secured contract extensions with three large existing customers, Alaska Airlines, […]

Audience Targeting Coming From A Neighborhood Store Near You

Dentists, dry cleaners and other local business owners want the same search and ad targeting platforms as national brands and retailers, but can’t reach that goal due to complicated systems and lack of technology. … The first stage becomes developing easy to use online display ad tools, allowing small businesses to access inventory and build […]

Attribution Challenges Business Objectives

Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search marketers this year. This requires significant data, technology and support from c-level executives across all business units in the organization to become successful. Structural changes […]

How Online Advertising Can Make Political Ads More Effective

AdReady’s Randy Wootton explains what the web can offer in an election year that TV can’t. ADOTAS – Not too many years ago, the internet was considered the domain of non-voting youth and distracted tech geeks. Now with the rapid rise of broadband, Facebook and smartphones, it is very much in the mainstream. Television still […]

Aaron Averbuch named President of AdReady

Seattle, Wa. – May 1, 2012 – AdReady, a leading platform for managing digital display advertising, has named Aaron Averbuch President and COO, effective today. Averbuch will transition into the CEO role over the next 90 days. “I am excited to take over this responsibility and honored to be selected by the board to fulfill […]