AdReady Blog

Angela Bostick Shares Case Study Utilizing Programmatic Creative

Angela FinalLast week our team was in Austin, Texas for the American Marketing Associations’s Symposium for the Marketing of Higher Education. This was a special event for us as one our top clients presented their success of utilizing our  programmatic creative platform. Angela Bostick, associate dean of marketing and communications for Emory University’s Goizueta Business School, shared a case study on how AdReady’s programmatic creative solution helped her mount a successful branding campaign for the school’s MBA programs.

During her presentation, Bostick highlighted how programmatic creative tools yield greater efficiency. She also pointed out the importance of compelling creative that will not only keep the viewers attention, but will make them convert. Overall, Bostick’s presentation was well received with many engagements on social media.

Phil Parrish, VP of Sales, said the following about the event:

“The AMA did a great job of coordinating a conference that featured key thought leaders in the higher education industry while developing a diverse selection of subject material that marketers and media vendors could all benefit from. It was great to see EDU marketers working collaboratively to surface unique business challenges in an effort to amplify their marketing strategies. The EDU marketers were very receptive to vendor recommendations as well. Engagement on social media networks was high which highlights the value of the conference in general.”

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