AdReady Blog

AMEX OPEN Partners with AdReady

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  • Category: Blog

Today, we announced that AdReady was selected by American Express OPEN to power its new AdManager solution.

With AdManager (www.admanager.com), the millions of American Express OPEN small- and medium-sized business customers across the United States can now take advantage of our powerful, easy-to-use solution to do their display advertising.

American Express’ selection of AdReady as the provider of AdManager is tremendous validation of the strength and versatility of our technology platform. We’re proud to be their partner on this new OPEN Business App and look forward to a successful, long-standing relationship.

We think that this partnership further validates the opportunity in online marketing for small and medium-sized businesses specifically. According to analysts, online advertising grew 15 percent in 2010 alone, to become a $26 billion marketplace. In fact, many small and medium sized businesses across the U.S. are catching on to this huge opportunity. To date, their biggest challenge has been the high-cost of creative and the inherent complexity in managing myriad publisher relationships. This is where AdReady continues to lead the way for our customers and partners like American Express. By providing a robust start-to-finish solution, we enable marketers to reach and convert potential customers where they live their digital lives

We believe this new partnership with American Express will make AdReady an even stronger organization over time. And we remain committed to leading the way in this nascent space and helping to make a real difference in your business.

This is an exciting day for everyone at AdReady and the best is yet to come!

Karl Siebrecht

CEO, AdReady