AdReady Blog

Amex Offers Display Ads to SMBs

American Express continues its dedicated push to attract small-and-medium-sized businesses. The credit card firm today announced AdManager, a display advertising product that lets SMBs create and test campaigns on major networks and Facebook.

“It is quickly becoming clear that there are huge opportunities that online display advertising presents to reach and convert their customers where they live their digital lives,” he said. “They can also start, stop, and change campaigns anytime. [They can test] multiple messages to find and promote their best-performing offers and save time measuring campaign success with advanced analytics and easily track performance for each ad they have in market.”  -Robert Ciccone, VP of Amex’s SMB-focused “Open” initiative

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