AdReady Blog

AMEX Feeding Display To The Masses

First, Clickable supplied a white-labeled search and Facebook marketing platform and now AdReady will offer a white-labeled version of its display ad, demand-side platform for American Express’ Open unit. Dubbed “AdManager” (see the landing page), Amex Open VP Robert Ciccone tells ClickZ about the latest SMB-focused initiative: “It is quickly becoming clear that there are huge opportunities that online display advertising presents to reach and convert their customers where they live their digital lives.”

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