AdReady Blog

AdReady Tip of the Month: Add Retargeting to your Display Ad mix

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Industry experts estimate that only 1 – 2% of site visitors convert to customers. That means over 98% of your site’s visitors simply walk away. Re-targeting (also called “behavioral re-targeting”) is a way to reach those visitors—and it’s the cheapest way to improve conversions over time. For example, AdReady can help you tailor a re-targeted message to people who have visited your site: “Thanks for visiting! Come back soon and we’ll give you $5 off your next purchase.”

Multiple re-targeting campaigns can target customers who have been through your purchase process but did not convert—so you can give them a custom message different from the one that you give visitors who came to your site and bounced.