AdReady Blog

AdReady Powers Amex OPEN’s SMB Display Platform

ADOTAS – American Express has tapped DSP AdReady to power AdManager, a end-to-end tool for small and midsized companies using American Express’ OPEN to platform in create, target and measure online display ad campaigns. AdManager is the latest entry in OPEN’s Business Apps for SMBs, which also include a PPC campaign manager and an online payment system.

“AdManager aims to bridge the gap between business owners’ current knowledge of the display advertising space and potential customers that are spending more time online,” commented OPEN vice president Robert Ciccone.

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