AdReady Blog

AdReady to Host Luncheon Seminar on the New Political Online Advertising Landscape

Event Will Share How Local Politicians and Political Agencies Can Drive Successful Online Display Ad Campaigns

SEATTLE, WA–(Marketwire – Mar 13, 2012) – AdReady (http://www.adready.com/), creators of powerful software that enables any marketer to master online advertising, today announced it is hosting a special luncheon on March 29 titled, “The New Rules of Political Advertising: How Digital Media Can Save You Money and Help You Win.” The free event, taking place at the Washington Athletic Club in downtown Seattle, is expected to draw attendees from the local Seattle political community interested in online marketing.

The 90-minute session, led by two experts in the online advertising space — former P&G and JWT marketing executive Ralph Fascitelli, and AdReady SVP of Marketing and Sales Randy Wootton, will feature case studies and insights attendees can immediately apply.

Wootton will present on the topic of “Why New Online Advertising Technology is Key to Campaign Success.” Event attendees will also learn about key developments in the current landscape of political advertising including: Why Obama 2012 is investing the bulk of dollars in online advertising vs. direct mail, print or telemarketing; how re-targeting is a game changer in political fundraising; and how to get a 300% increase in your email ROI.

With the election campaigns in full swing this year, online political advertising has exploded. According to Politico, by investing $4.3 million in online advertising for fundraising and votes this year, President Obama raised almost $30 million dollars in January alone.

“AdReady is pleased to partner with Ralph Fascitelli to bring an important and timely topic to the Seattle business community,” said Wootton. “Our collective experience can help participants understand how they can benefit from new online advertising technology as well as proven methodologies that work. We are excited to help people take advantage of the booming political online advertising market.”

The event is invitation-only. To inquire about reserving a space, please contact Matt Carr at [email protected].

About AdReady
AdReady provides powerful software that enables any marketer to master online advertising. Unlike time-intensive, inefficient approaches that don’t get the job done, AdReady simplifies the process with an intuitive start-to-finish solution that improves advertising ROI by successfully reaching and converting digital consumers where they live. More than 6,000 customers in the U.S. have run more than 560,000 ads across nearly 150,000 sites through the AdReady solution. AdReady has been recognized for “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference and “Service Provider of the Year” by the Washington Technology Industry Association. To learn more, please visit www.adready.com, follow us on Twitter @AdReady (http://twitter.com/AdReady), or find us on Facebook (http://www.facebook.com/adready).