AdReady Blog

AdReady’s Digital Display Platform Helps Agencies Deliver Deep Benefits to Small Budget Clients

Now easy to create, deploy and optimize display campaigns for increased results
Seattle, WA — September 21, 2011 — Adstrategies, Avala, Clearsearch media and d.b.a. Media Group are among the latest advertising agencies that have seen significantly improved results by using AdReady’s industry leading digital display software to power their clients’ campaigns.

Using “AdReady for Agencies” — a hosted, customized display advertising solution — enabled all four agencies to cost-effectively create, manage and optimize targeted campaigns for their clients. AdReady’s demand side platform (DSP) capability provides comprehensive and cost-effective access to the top ad networks, exchanges and publishers such as Google Network, DoubleClick Exchange, RightMedia, Yahoo! Network, AppNexus and Microsoft.

Utilizing AdReady’s creative tool, enhanced media purchasing capabilities and detailed performance analytics, Adstrategies, Avala, Clearsearch, and d.b.a. media group have reduced their client costs and increased return on advertising spend (ROAS) for small and medium-sized businesses (SMBs) – a key, fast growing segment for digital display advertising.

“In the current economy, agencies are extremely pressed to do more with less, while developing innovative new ways to offer value add services to their clients,” said AdReady CEO, Karl Siebrecht. “Our services are specifically designed to give agencies the ability to deliver transparent, measurable results all without breaking their budgets or straining limited in-house resources.”

Avala, a St. Louis-based research and analysis, technology, creativity, and overall brand strategy agency, has been using AdReady’s solutions since 2009. “With AdReady for Agencies, Avala has taken our online display ad skill set to the next level, which enables us to take our client services to the next level,” said Spencer Ward, Manager, Business Development. “Thanks to AdReady, we can help our clients’ advertising programs stay cutting edge and ahead of the competition.”

Adstrategies, headquartered in Maryland, offers digital and media services to a variety of clients in 39 states. Alastair Gracie, Director of Internet Advertising & New Media, stated, “The AdReady platform offers me the reach that successful online advertising campaigns need and couples this reach with a level of control that I have simply not experienced in this media before.”

Clearsearch media, an online marketing agency based in New York City, enjoys having access to every major and most minor ad networks and portals from the single, easy to navigate AdReady platform. “The ease in which one can set up and optimize an ad campaign that straddles keyword, contextual, behavioral, remarketing and category level targeting or zeros in on is a single, hard-to-find niche,” said Paul Langtry, Managing Director and Partner, Clearsearch media. “AdReady gives us the ability to continuously design and test new ad variations with minimal development & creative resources.”

d.b.a. Media Group, an independent full-service media agency dedicated to traditional media research, planning, and buying in Scottsdale, Arizona, uses AdReady’s digital display platform for its wide variety of clients. “The AdReady platform is an extremely powerful tool we’ve added to the very deep well of resources here at d.b.a.,” said Renée duPlessis Bestor, Director of Media Management. “The software, in particular, has played a critical role in meeting our clients’ digital campaign needs—offering increased savings, flexibility and the complete disclosure our clients have come to expect.”

“Ours is a straight-forward approach,” Siebrecht said. “AdReady provides powerful software enabling any marketer to master online advertising.”

About AdReady
AdReady provides powerful software that enables any marketer to master online advertising. Unlike time-intensive, inefficient approaches that don’t get the job done, AdReady simplifies the process with an intuitive start-to-finish solution that improves advertising ROI by successfully reaching and converting digital consumers where they live. More than 6,000 customers in the U.S. have run more than 560,000 ads across nearly 150,000 sites through the AdReady solution. AdReady has been recognized for “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference and “Service Provider of the Year” by the Washington Technology Industry Association. To learn more, please visit www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.
Contacts:
Kathy Wilson
For AdReady
781-652-0499
[email protected]

Kyle Willis
AdReady
425-233-4623
[email protected]